Edblad Spiral Collier
Assignment:
Create a brand video showcasing
their product.
Process, Details and Learnings
Software
Blender
Adobe After Effects
Photoshop
Davinci resolve
Vision, Storyboard
My vision for this project was to create a campaign that captures a feeling of effortless freedom and elegance while showcasing the new Edblad Spiral Collection.
Inspired by the atmosphere of an Italian summer vacation, I wanted the visuals to feel warm, exclusive, and abstract, combining sunlight, water, and soft movement to support the core message: “freedom without worry.”
Challenges
The main challenge was the time pressure. Although this was planned as a two-week project, I was only able to spend around four days working on it.
Another challenge was creating the two water scenes, where I had to experiment with several different methods and simulations. Achieving realistic lighting, believable scale, and natural-looking water movement was especially difficult.
Learning key-points
In all of our assignments, we were expected to follow an iterative process. This was the first time I felt that I applied it successfully and fully understood its value.
This became especially important because of the limited amount of time I had for the project.
